"The National Reading Campaign recently commissioned a study by Environics Research Group to gather benchmark data about the pleasure reading habits of Canadians. Based on a nationally representative sample of 1,001 Canadians, the survey results revealed a population of passionate readers still very engaged with traditional reading platforms, and a group of Canadians not reading for pleasure in any medium."
I was really surprised they didn't separate ebook and pbook use, but I guess for the purpose of this survey they only cared about "reading". I also didn't see any information on the site comparing the results of this survey to anything in the past…
You can read the news release here.