Using Google Analytics to track screencast usage

Paul Betty of Regis University offered the following link on the OFFCAMP listserve earlier today.  Using Google Analytics to track screencast usage.  In his screencast he covers how to embed a javascript call in Adobe Captivate, Qarbon ViewletBuilder, and Camtasia Studio, which will then allow Google Analytics to track pretty much whatever you might want within a Flash-based screencast.

This is a really excellent piece of information – one of the shortcomings I've always had with screencasts has been the difficulty of tracking usage.  If you can copy and paste, you can implement this.

You can also read the paper Paul delivered earlier this year in the most recent issue 48(3/4) of the Journal of Library Administration: Creation, Management, and Assessment of Library Screencasts: The Regis Libraries Animated Tutorials Project Page Range: 295 – 315 DOI: 10.1080/01930820802289342

Thanks Paul!